THE WORD WAS MADE FLESH.
And the word was god.
We now have access to a mass net of information with ports in our home, workplace and pockets at any given moment.
This is a public platform where visual and written material is constantly distributed and redistributed via the various social intranets that make up this dense tangled web of information.
Intertextuality becomes a sub-language to the dominant text based communication. Connotations are social currency. A corporation pays a ‘millennial’ for a new buzzword.
References are a byproduct of the linguistic basis for consciousness, a pattern-seeking mentality that can’t help but constantly adapt and expand all modes of collective understanding.
This is the hive mind. A behavioural universality, that is mimicked in the extended online platform.
The words are just the after-effect of this process of becoming conscious. This is the collective consciousness. What enables me to send information from me to you.
We are the gods of our own universe.